Alright, I know, the creativity on that headline is at about 10%, but it's 100% true. From the product side, my wife and I have been wearing lululemon
for years and nothing has ever worn out, stretched, or faded. And we've given this gear quite the work-out (see what I did there?), through eight half-marathons, one full marathon, and Pilates teacher training for Danielle, and five triathlons and years of yoga for myself.
From a professional side, working in digital marketing, I really like what they've been doing online the last few years. They've got a simple, CMS-y website that doesn't get in its own way and allows them to get content out quickly; a blog updated often, by a variety of authors; a strong presence on Facebook
which they use very well to encourage conversations and answer questions; an email program that only goes out once a week with all of their new products; and a Flickr
channel with a ton of photos -- everything from the professional and posed, to quick snapshots around the office.
And the thing I like the most is that all of this comes through in a casual, friendly way. It's absolutely brilliant that many of the pictures they post are of their own staff showing off the clothes that have just arrived in-store (something that many other companies would never allow, or navel-gaze over for months, trying to figure out "what it all meant" for "the brand"). This not only helps them get content out quickly, but also makes each location even more approachable.
What's not to like? ;-)