Social Media is to Cocktail Party ...

When it comes to managing your brand's social media, the approach I like to take is, "don't farm it out, and don't phone it in". You wouldn't plan a cocktail party and step out to the movies right before your guests arrived.

But you see so many corporate blogs, Facebook pages, and Twitter streams launched with the best of intentions, only to be abandoned, used as one-way channels for press releases, or outsourced to external suppliers "working on behalf of". Just doesn't feel the same as being there yourself to hand out the appetizers and make pleasant small-talk.

One other thing I've noticed -- as illustrated in the photo above -- cocktail parties and social media are way better when guy-with-eye-patch shows up.


wazaroff said...

Yes, and don't throw a cocktail party just because all your neighbors do. Do it because you really really want to throw a cocktail party.

Gregory Krysa said...

Ah, I loves me a good extended metaphor. Excellent point, Mr. Azaroff!