Mac Online Ad

I like this online ad from Apple which extends their John Hodgman / Justin Long TV campaign to the web (Saul Hansell has a post about it in NYT Bits today). I like it because even though this has been possible for a while -- buying more than one space on a page and having the ads play off of each other -- more often than not, it feels forced and more Flash experiment than ad creative. This is a great execution, and a real nice way of integrating the offline talent. You can see a YouTube video of it here.

No comments: