![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoRokfu8ucpn4xKuSxm3lLeji4-la9SF247VJLVyrnuLPwAjGy72BivJiL4y2ECpbEjgbIu4Buj3a9QIK-K9dUvEl082ePrEworfvnb3WbqsajfY1JD1JbV7PQ3sIwhxY4qORj3AViFR53/s320/mac.jpg)
I like this online ad from Apple which extends their John Hodgman / Justin Long TV campaign to the web (Saul Hansell has a post about it in
NYT Bits today). I like it because even though this has been possible for a while -- buying more than one space on a page and having the ads play off of each other -- more often than not, it feels forced and more Flash experiment than ad creative. This is a great execution, and a real nice way of integrating the offline talent. You can see a YouTube video of it
here.
No comments:
Post a Comment